Interrogate your customer data until it confesses.
Trace DB provides an omni-channel solution that enables us to track, capture, store and aggregate all your customer details, including their demographic, transactional and social engagement data 24/7.
With this knowledge your marketing team is able to understand your customers better leading to informed marketing decisions and the ability to communicate with them in a personalized, relevant and measurable way that drives engagement and profitability.
Trace provides clients with accurate, timeous and relevant data via a suite of standard intelligence or customized reports that are accessible in real time 24/7.
Reports and data can be monitored and measured over ad hoc or defined time frames and can be readily exported for deeper analysis and trend identification to help you manage your business better.
Trace CM is the CSB Campaign Management tool allowing retailers and brand owners the ability to create, manage and send communications directly to their customers and members via email and/or sms.
This is managed in one easy-to-use interface saving you time and resources with campaign automation.
Marketing to your customer is not simply about sending out email campaigns – it is about delivering experiences, offers and messages that are consistent, relevant and ideally tailored to the customers’ needs and preferences – experiences that stand out and make your customer feel special & valued.
Key considerations for marketers:
Consumers expect personalized communications and marketers get a better ROI from personalized messaging – Do you deliver this to them?
Do you deliver consistent messages across multiple channels?
How do you plan and manage your campaigns to achieve a high ROI?
Email is still a very important channel – are you utilizing this effectively?
What role does SMS have to play in your strategy?
Trace CM enables you to create and send custom HTML newsletter/s and or emails that are consistent with your online brand.
Auto-responders and drip campaign management
A/B Split Testing
See screenshots of your email for advanced testing
Set of reusable pre-defined templates
Personalisation of emails
Forward to a Friend
Spam filter compliance measurements
Trace VM is the CSB voucher module that enables you to send targeted segmented offers to customers.
The powerful Trace Voucher Module allows the creation, distribution, authentication and redemption of vouchers directly from a user’s mobile device or member account.
With Trace’s assistance, merchants can configure and attach vouchers and coupons to their advert campaigns. Users can access and redeem vouchers conveniently from their mobile phone, email or direct mail for use in-store or online.
The process of requesting, saving and redeeming Trace vouchers is convenient, quick, easy and accurate to use and can be achieved from within the Trace platform. The success of every campaign is immediately measurable.
The Trace voucher module is a useful marketing tool which enables customer engagement in the form of vouchers, one-off messages, sales promotions or end of season promotions, or trigger based campaigns for repetitive messages and emails such as Birthdays, Lapsed Customers, and Expiring Rewards.