Knowing and understanding your customer is at the heart of what we do. We’ve developed a state-of-the-art rewards and CRM platform that creates positive one-on-one experiences with your customers, and keeps them spending more, more often.
We’re about increasing the lifetime value of your customer, not just keeping a customer for life.
The average consumer is now a member of 16 loyalty programs and is only active in half of those (Source: Colloquy 2011 loyalty survey). So, it’s fair to say that half of all loyalty marketing probably isn't working. There are too many programs that have confusing value propositions or offer very little differentiation.
In addition, with the emergence of social and mobile channels, consumers are interacting with brands in new ways and very few loyalty programmes are keeping up with this trend.
Online via the web
The CSB Engage multi-channel engagement solution provides retailers and brands with the ability to reward valued customers for both their transactional support and for their advocacy in the places they like to play.
It is easy to deploy and use, allows you to capture and manage customer data and develop dynamic strategies to drive heightened levels of customer engagement.
It can stand alone, independent of any one type of POS, or it can link seamlessly into any third-party POS equipment. This flexibility means greatly reduced implementation costs, as existing POS equipment and systems do not need replacing. And because it is a plug-in-and-play solution, it can be out there in the market in no time.
Our state of the art technology provides direct access to live accurate data, delivering customer insights so merchants can identify trends and react swiftly to changing business conditions.
This is an ideal solution for franchisees or organisations where the POS systems are not standardised.
Using APIs, the CSB Engage platform can be successfully integrated into most POS systems with limited capital expenditure. To date we have successfully integrated into the international POS systems Micros, Seams and Raptor.
The CSB Engage platform can be easily integrated online into most e-commerce websites and into social media platforms such as Facebook.
The CSB Engage platform is fully web-enabled.
Our platform is secure with robust redundancy capability. Program upgrades are carried out regularly at no additional cost to you. Our technician and support teams work closely with clients to provide support.
Merchants have password access to their database, transactional history and by store, region or group.
CSB Engage can integrate seamlessly with Facebook, linking customer advocacy with transactional data both online and in-store. This lets you have a 360-degree view of customer activity across multiple channels and reward them for their advocacy and purchase behavior, whether in-store or online.
Customers have password-enabled access their own accounts at any time. They can view their balances and transactions and see what special promotions or campaigns are available to them.